Top 3 Corporate Blogs that Emphasize User Experience

Experiences are everywhere. There’s always something new to indulge, explore or discover. Here are some of my favorite blogs that focus on user experience:

 
Cinderella’s Castle at Disney’s Magic Kingdom Park in Florida

Cinderella’s Castle at Disney’s Magic Kingdom Park in Florida

 

1. Disney Parks Blog

The Disney Parks Blog is the one-stop-shop for all things Disney.  It includes information about events, campaigns and attraction developments.

You might be thinking, “Cameron loves Disney, so of course he likes the Disney Parks Blog!”  And, you’re right.  However, the site uses more than just magic to attract an audience:

  • High frequency content
  • Multiple types of media that enhance each post
  • Variety of contributors that maintain consistent brand language and theme
  • Links to social media that encourage continued conversation

 
Festival-goers record performance and share experiences

Festival-goers record performance and share experiences

 

2. Life in Color Music Festival Blog

Life in Color is a high-energy and high-volume music festival production company that hosts events all over the world.  Although their blog hasn’t been updated since 2017, it features one of the best designs and audience-focused content in the industry:

  • Design embodies the principles of C.R.A.P. (contrast, repetition, alignment and proximity)
  • Web headlines are unique and attract reader attention
  • Content is audience-focused and enhances the festival experience
  • Related posts create stickiness and a reason to continue exploring

 
Even business-to-business firms can create valuable user experiences

Even business-to-business firms can create valuable user experiences

 

3. Intercom Blog

Intercom is a business-to-business (B2B) firm that creates software to monitor customer use of mobile applications.  No, it isn’t as exciting as Mickey and Minnie.  But, the Inside Intercom Blog is surprisingly engaging and informative:

  • Clear focus that defines the niche of marketing professionals
  • High frequency content
  • Optimized for search by category and keyword
  • Call-out quotes add drama and enhance the story